How to create it
Enter the address of your profile, such as https://www.instagram.com/yourname/. Without a username the code opens only the Instagram start page, so the download stays locked until you add one.
Open that address in your browser once to confirm it shows the right account and not a “page not available” message.
If you want to promote a single post or reel instead, copy its link via the share menu in the app and use that address.
Download the code and test it with a phone that has the Instagram app and one that does not.
Printing and placement
- On packaging or a sticker read from close up, a 2.5 cm code works. On a poster across a room, follow the rule of thumb of one tenth of the scan distance.
- Print your @username next to the code. People who prefer typing can still find you, and it shows what the code leads to.
- If you change the colours to match your brand, keep strong contrast between modules and background. Light pink on white is hard for cameras.
Common mistakes
Renaming the account
The username is part of the link. After a rename, the old address no longer leads to your profile, and printed codes need replacing.
Private profile
Visitors who scan the code land on a profile they cannot see. For promotional material, a public or business account makes more sense.
Copying a tracking link
Links copied from the app sometimes contain long parameters after a question mark. They make the code denser without any benefit to the scanner. Remove them.
Where an Instagram code makes sense
Printed material that people keep in their hands works best: shopping bags, packaging inserts, receipts and flyers handed out at a market stall. A code on a product label reaches people at the moment they are using your product and might want to see how others use it.
On screens, such as a slide at the end of a talk, the code has to stay visible long enough for people to take out their phone. Leave the slide up for a while and print the username in large letters as well.
Questions
This is a static QR code: the content sits in the code itself and works without our server.
Static and dynamic QR codes explainedWill the code open the Instagram app?
On most phones with the app installed, yes. iOS and Android pass instagram.com links to the app. Without the app, the profile opens in the browser.
Can I use a link to a single post?
Yes. Any public Instagram address works, whether it is a profile, a post or a reel.
Does it matter whether I use instagram.com or www.instagram.com?
Both lead to the same place. Instagram uses www.instagram.com in its own share links, so that form is a safe choice.
Can I put the Instagram logo in the middle?
You can upload a logo under design. Check Instagram's brand guidelines before using their glyph on printed material.