How to create it
Sign in to the Google account that manages your Business Profile and open the profile in Google Search or Google Maps.
Choose “Ask for reviews” (in some views “Get more reviews”) and copy the link Google shows you.
Paste the link into the generator. It is already short, which keeps the code simple and easy to scan.
Scan the result with a phone that is signed in to a different Google account and check that the review form opens for your business.
Printing and placement
- At the till or on a receipt, 2.5 to 3 cm is sufficient because people hold it close. On a door sticker, aim for 10 cm or more.
- Add a plain request such as “Review us on Google” next to the code. A short sentence tells people why they should scan.
- Place the code where customers have a moment to spare, such as the waiting area or the table after the meal, rather than at a busy exit.
Common mistakes
Linking to the Maps listing
A link to the general Maps entry makes customers look for the review button themselves. The link from “Ask for reviews” opens the form directly.
Offering something in return
Discounts or gifts in exchange for a review break Google's rules for user-generated content. Google can remove such reviews, so keep the request free of rewards.
Asking only happy customers
Google's policy also prohibits selectively asking for positive reviews. Show the code to all customers in the same way.
What Google's rules say
Google's policy on prohibited and restricted content for Maps lists fake engagement as a violation. That covers paying for reviews, offering incentives such as discounts for them, and discouraging or filtering out negative reviews. A QR code that simply opens the review form is fine; what you offer around it is what matters.
Google can change the format of review links. If a printed link stops working, copy the current one from your profile and print a new code.
Questions
This is a static QR code: the content sits in the code itself and works without our server.
Static and dynamic QR codes explainedDoes the customer need a Google account?
Yes. Google only accepts reviews from people who are signed in. Without an account, the form asks them to sign in first.
Where do I find the review link if I do not see “Ask for reviews”?
The option appears only for the owner or a manager of a verified profile. Check that you are signed in with the right Google account.
Can I see how many reviews came through the QR code?
Not from the code. A static code has no counter. You can compare the number of reviews in your profile before and after you put the code up.
Can I use the same code in several locations?
Each Business Profile has its own review link. If you run several branches, create one code per branch.