How to create it
Decide what people should do after scanning: buy a ticket, register, or read the programme. Use the link to exactly that page.
Make sure the page loads well on a phone. Many people scan posters outdoors over mobile data.
Paste the link into the generator and download the code as SVG or PDF if it goes to a print shop, so it stays sharp at any size.
Print one poster at the final size and scan it from the distance where people will actually stand.
Printing and placement
- For a poster on a wall read from two metres, the code should be about 20 cm wide. On an A6 flyer held in the hand, 3 cm is enough.
- Place the code at eye height on posters. Codes near the bottom edge of a large poster are often covered or out of reach.
- Next to the code, name the action, for example “Tickets” or “Programme”, so people know what they get.
Common mistakes
Using the code as an admission ticket
A code made here is the same on every copy. It cannot tell one guest from another, so it is not suitable for checking tickets at the door. Use your ticketing system's individual codes for that.
Linking to a page that expires
Ticket shops sometimes remove event pages after the sale ends. For posters that stay up longer, link to a page on your own site.
Too little contrast on a busy poster
A code placed over a photo or a colour gradient is hard to read. Give it a solid light background and a clear margin.
Questions
This is a static QR code: the content sits in the code itself and works without our server.
Static and dynamic QR codes explainedCan the code add the event to someone's calendar?
This generator does not create calendar entries. Link to an event page that offers a calendar download instead.
Can I reuse the code for next year's event?
Only if the link stays the same. If you use a general address such as /festival and update the page each year, the same code keeps working.
Which file format should I send to the printer?
SVG or PDF. Both are vector formats and stay sharp when the code is enlarged for a banner. PNG is fine for screens and small prints.
Can I see how many people scanned the poster?
Not through the code. Add a campaign parameter such as ?utm_source=poster to the link and check the numbers in your website analytics.